E PILI ANA IĀ MĀKOU
No ke aha e koho ai iā mākou
Nā mea maikaʻi
He maikaʻi maikaʻi kā mākou huahana a me ka hōʻaiʻē e ʻae iā mākou e hoʻonohonoho i nā keʻena lālā a me nā mea hāʻawi i ko mākou ʻāina.
Lawelawe lawelawe
Inā kūʻai mua ʻia a ma hope paha o ke kūʻai aku, e hāʻawi mākou iā ʻoe i ka lawelawe ʻoi loa e hōʻike iā ʻoe a hoʻohana wikiwiki i kā mākou huahana.
Maikaʻi maikaʻi loa
Hoʻolālā ka ʻoihana i ka hana ʻana i nā pono hana kiʻekiʻe, ikaika ʻenehana ikaika, hiki i nā hoʻomohala ikaika, nā lawelawe ʻenehana maikaʻi.
I ke kūkulu ʻana i ka papahana, ʻoi aku ka maopopo o nā pōmaikaʻi o ka wāwahi wāwahi a me kaʻu hana. Hoʻokomo mau ka ʻoihana i ka huahana e like me ke ola ʻoihana, e pili ana i ka ʻepekema "ʻoiaʻiʻo, pragmatic, hoʻomohala", e hoʻomau i ka hoʻokumu ʻana i ka waiwai no ka ʻimi ʻana i nā pahuhopu no nā mea kūʻai aku, hana i ka hana hoʻouluulu, hoʻonui i ka mākeke me ke kūlana maikaʻi a me ka lawelawe, i ka hoʻomohala ʻana i brand, e loaʻa ai ka pōmaikaʻi like a lanakila-lanakila me nā mea kūʻai aku.